Application
This unit of competency describes the skills and knowledge to develop and deliver information about seafood product using the appropriate communication tools. It requires the ability to analyse existing product information, develop communication tools, deliver specific information and review for improvements.
The unit applies to individuals who develop and communicate information content about seafood products for seafood cooperative, wholesale or retail outlets.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
Elements | Performance Criteria |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Analyse existing product information | 1.1 Source product information from a range of resources 1.2 Collate and summarise information relevant to the seafood product 1.3 Analyse and select appropriate communication tools for delivering product information |
2. Develop a strategy for communicating seafood information | 2.1 Develop and present the seafood information and communication concept to senior personnel for feedback 2.2 Develop seafood information communication tools based on approved concept |
3. Deliver a range of seafood product information | 3.1 Convey sustainability credentials, including certification of the species, fishery or farming procedures 3.2 Communicate provenance of the product and fishing and/or farming methods 3.3 Describe handling, storage, preparation and recommended cooking techniques for the product 3.4 Explain health benefits and nutritional information of the product 3.5 Explain product comparisons against other products 3.6 Ensure seafood product information is effectively presented and complies with food legislative requirements, and forward to senior personnel |
4. Seek feedback and implement improvements | 4.1 Seek feedback on the quality of information through a range of evaluation methods 4.2 Collate, summarise and present feedback data and recommendations to senior personnel in the required format 4.3 Implement improvements based on approval from senior personnel |
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential for performance in this unit of competency but are not explicit in the performance criteria.
Skill | Description |
Numeracy | Analyses seafood numerical data and statistics |
Reading | Interprets, critically analyses and selects detailed product information |
Writing | Prepares and presents recommendations and feedback |
Navigate the world of work | Applies knowledge of food legislation relevant to seafood products Works independently and collectively within broad parameters |
Interact with others | Adapts communication style to suit purpose |
Get the work done | Uses computer and digital display technology to prepare and convey information |
Sectors
Seafood Industry Sales and Distribution (SAD)